1. INTRODUCTION

Founded in 1988, Rongcheng Real Estate Development Company Limited, now known as Sunac China Holdings Limited (Sunac), has grown into one of the leading residential and commercial real estate developers in China. In 2018, Sunac acquired a 63.13% stake in Rongchuang China, also known as Country Garden Rongchuang, and its subsidiaries, making it the second-largest real estate company in China by sales. Today, the company operates under the brand name Rongchuang, which has become synonymous with luxury real estate developments in China and beyond.

2. HISTORY

In its early days, Rongchuang focused on small-scale developments in Chengdu, Sichuan Province, where the company is based. However, in the mid-2000s, the company began expanding nationwide, acquiring land in major cities like Beijing, Shanghai, and Guangzhou. By 2010, Rongchuang had become one of the top 50 real estate developers in China, with a strong presence in more than 10 cities.

3. CORE BUSINESS

The core business of Rongchuang is residential and commercial real estate development, with a focus on high-end properties. The company's portfolio includes luxury apartments, villas, office buildings, hotels, and shopping centers. Rongchuang often collaborates with well-known architects and designers to create unique, iconic buildings. In addition to its real estate development business, Rongchuang also operates a property management business, providing maintenance, security, and other services to its clients.

4. KEY PROJECTS

Rongchuang is known for its high-profile, large-scale projects that have become landmarks in their respective cities. Some of the company's most notable developments include:

- Rongchuang International Center in Chongqing: completed in 2012, this mixed-use development includes a 330-meter-high office tower, luxury apartments, and a shopping mall.

- Rongchuang Flagship in Chengdu: completed in 2014, this complex includes three towers, with the tallest rising 248 meters, and a shopping mall.

- Rongchuang Jinxiu in Shenzhen: completed in 2016, this project includes two 250-meter-high towers and a shopping center.

- Rongchuang Yueting Lake in Hangzhou: completed in 2017, this lakeside development features a 248-meter-high tower, luxury apartments, and a shopping center.

- Rongchuang Mochou Lake in Nanjing: this under-construction development will include a 380-meter-high tower, which will become the tallest building in Jiangsu Province when completed.

5. AWARDS AND RECOGNITION

Rongchuang's commitment to quality and innovation has earned the company numerous awards and recognition. Some of the company's most recent accolades include:

- "China's Most Valuable Real Estate Brand" by World Brand Lab in 2020

- "Top 3 Most Valuable Chinese Real Estate Brands" by Brand Finance in 2021

- "Asia's Most Promising Brands" by World Consulting and Research Corporation in 2020

- "Top 10 Most Influential Chinese Real Estate Developers" by China Real Estate Market Research Co. Ltd. in 2020

6. FUTURE PLANS

Rongchuang's growth momentum is expected to continue in the coming years. The company plans to expand its presence in first-tier and second-tier cities, while also exploring opportunities in international markets. Rongchuang also aims to diversify its business, with plans to enter the education and healthcare sectors. The company's long-term vision is to become a global leader in real estate development, known for its quality, innovation, and sustainability.

7. CONCLUSION

Rongchuang has come a long way since its humble beginnings in Chengdu. Today, the company is synonymous with luxury real estate developments in China and beyond, with a portfolio of iconic projects that have become landmarks in their respective cities. With a strong commitment to quality, innovation, and sustainability, Rongchuang is poised to continue its growth trajectory and become a global leader in real estate development.